A financial services site designed for you – barclaycard.co.uk
The Barclaycard personal site was a project with many objectives, these included: 1. To unite the customer experience from ‘new customer acquisition’ to ‘digital customer relationship’ (mybarclaycard). 2. To focus on customer needs for visiting Barclaycard. For existing customers this would be to service their existing products, get another product or benefit from Barclaycard or for help with something that has gone wrong. For new customers the solution focuses on the lifestyle need that has brought you to Barclaycard, then leads you to a product or products that can service that need. 3. To unify the Barclaycard product, service and sponsorship propositions in one digital location. 4. To build the new site on a CMS system to be managed by Barclaycard. 5. Implement the global digital style guidelines that I had led the creation of.I created the concepts for the structure, content and design of the site and then worked with Barclaycard and led a creative team to the final live solution.
